“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.” –Mahatma Gandhi
When I graduated from university my first job involved a lot of cold calling which I believe is one of the most unpleasant tasks that any professional will ever undertake. My mentor at the time explained to me that learning and accepting cold calling was like a box of pain that everyone in our chosen industry had to eat. It was up to each individual whether they wanted to eat it slowly in bite, sized pieces, or if they were going to buck up and gobble it down in one mouthful.
At the time, I understood that to mean that if I could learn to like, or even love, cold calling and combine that with some outstanding phoning skills, I would basically guarantee my chances of success. I was right. I became a cold calling and phoning master as was evidenced by my peers wanting to hire me to outsource their own phoning. Although I am no longer in that profession, I believe that my mentor’s advice is still a sound metaphor that can be applied to difficult situations or obstacles that we encounter in life. How will you choose to deal with difficulties? How will you eat the box of pain?
Most people don’t like doing things that feel uncomfortable, difficult, or challenging. By and large, when we encounter difficult situations we try to zone out or numb ourselves by ignoring the problem or through distraction — Mind numbing reality TV, obsessive checking of social media, pharmaceuticals, alcohol, drugs, food, the list goes on and on.
Ignoring or being distracted from whatever obstacles are in our path allows us to, in a sense, suspend our fears. It does not erase our fears from existence or change the course of action that must be taken. We are prolonging the inevitable and possibly building up our fears into something they aren’t.
Remember that not making a decision is still a decision.
Eat the box of pain as fast as you can.
When faced with something difficult that causes discomfort try one or all of the following suggestions to get you back to your desired feelings.
- Accept it. Some things are not within our control and the sooner we realize that, the sooner we can move on.
- Tweak your perspective. Learn to like what others hate and you will succeed faster.
- Treat it like a band aid. Be quick about it.
- Treat it like a cold shower and adjust. Interested in how Cold Shower Therapy might give you the paradigm shift you need? Check out Joel Runyon’s Cold Shower Therapy Guide on Impossible HQ.
- Name your “chapter”. Being intentional about naming the challenge you are going through can provide you with a good benchmark for where you are striving to be.
- Be grateful. You are one step closer to your goal! Imagine that you have a 75% closing ratio on sales or conversion rate on your website . When one person tells you no, get excited because the next 3 will be yeses!
In what creative ways do you ‘eat the box of pain’?